WHAT IS AEM (Adobe Experience Manager)?

The Adobe Experience Manager or AEM for brief is an enterprise-grade WCM system with a large array of powerful features. The AEM is part of the Adobe Marketing Cloud. The Adobe Marketing Cloud is formed of multiple solutions together with Adobe Analytics, Adobe Audience Manager, Campaign, Adobe Media Optimizer, Adobe Primetime, Social, and Target. All the products come together to form a suite of tools that allow marketers to better understand their customers and make sure those customers have the best possible interactions with the marketer's brand.

With AEM folks in your organization can:

• Author and publish sites. This is often achieved using two specialized environments:
• Author: Here you'll enter and manage the content for your website. Use either of the 2 UIs (classic and touch-optimized) to author and administer content on a variety of devices (desktop, laptop, tablet, etc.).
• Publish: This environment makes the content out there to your intended audience.
• The dispatcher is AEM’s caching and/or load-balancing tool. By using the dispatcher it can also help protect your Adobe Experience Manager server from attack since it will be using cached pages.
• Develop your website complete with made-to-order components, enforcement of corporate design, user access control (for editing and publishing rights), and specific views for a variety of devices (e.g. mobile).
• Administer your environments to make sure that the configuration is optimized to your needs.
• Define and implement workflows for a large variety of tasks together with the creation, editing, review, and commercial enterprise of content.
• Manage a repository of digital assets like pictures, videos, documents, and dynamic media, then integrate these assets into your website.
• Use search queries to seek out content notwithstanding wherever it's kept in your organization.
• Set up social community tools like blogs, user groups, and calendars.
• Organize your digital assets and websites using tagging.
• Plan, design, launch, and optimize selling campaigns.
• Integrate an eCommerce system that will control product data, shopping carts, checkout, and order fulfillment, while AEM controls the data display and marketing campaigns.